My husband is not a picky person AT ALL !! But when it comes to his shirts, he is very picky!! My husband will only wear Guy Harvey Shirts with the pocket on the front side. We have been married for going on 18 years and that is the only Shirt that he likes. I have bought him other brands but he does not like the other brands and always ends up going back to your shirts. They are durable and lasts longer than any other T Shirts he has. He loves all of the ocean fish designs.